So What Do These Behavioral Profiles Look Like?

Here on the TACODA Web site is a list of many of the behavorial profiles that advertisers can seek to reach.  As our animated penguin explains, these are developed when consumers visit Web sites that have code on them that results in information about the site and the consumer's cookie being sent to TACODA.  Those sites are required by contract with TACODA to have a privacy policy explaining this data use and a link to allow consumers to opt-out.

Listed are many of the segments of greatest interest to marketers.  There are many many more and I am working on assembling a more complete list to post and to increase transparency in this area.