We appreciate the continuing leadership of the FTC and its Staff in the ongoing policy dialogue about online behavioral advertising. AOL has long supported efforts to implement a self-regulatory framework that delivers on the promise of relevant and customized advertising for consumers, and at the same time promotes enhanced trust in the marketplace.
We are committed to making online behavioral advertising more understandable to consumers through educational initiatives like our ‘Mr. Penguin’ campaign, and we support the evolution of a self-regulatory approach through our participation in industry groups such as the NAI and IAB.
