AOL welcomes the announcement of Self-Regulatory Principles for Online Behavioral Advertising by a broad coalition led by the IAB, DMA, AAAA, ANA, and BBB. We are pleased to have been involved in the process, and we believe these principles strike a sound balance to ensure the promise of the Internet and preserve consumer trust. AOL has long supported a self-regulatory approach to online behavioral advertising, and these principles constitute a yet another step forward in consumer education, awareness, and choice.
