AOL welcomes the announcement of Self-Regulatory Principles for Online Behavioral Advertising by a broad coalition led by the IAB, DMA, AAAA, ANA, and BBB. We are pleased to have been involved in the process, and we believe these principles strike a sound balance to ensure the promise of the Internet and preserve consumer trust. AOL has long supported a self-regulatory approach to online behavioral advertising, and these principles constitute a yet another step forward in consumer education, awareness, and choice.
Consumer Education Page
Identity Theft
Important Links
Online Behavioral Advertising Diagrams
Recent Posts
- The NAI and IAB Release Technical Specifications Supporting Enhanced Notice
- NAI and Former FTC Director, Howard Beales, Release Study on the Economic Value of Behavioral Advertising
- Data Privacy Day 2010
- IAPP Presentation on Privacy and Internet Advertising
- Self-Regulatory Principles for Online Behavioral Advertising Announced
- Computers, Freedom and Privacy Tutorial on Online Advertising
- Future of Privacy Forum Research - Communicating with Users about Online Data Use
- The Network Advertising Initiative Announces New Executive Director
- FTC Staff Report: Self-Regulatory Principles for Online Behavioral Advertising
Consumer Awareness Campaign
October 2010
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July 02, 2009
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