The NAI along with former FTC Consumer Protection Bureau Chief Howard Beales, recently released an study about the economic value of behavioral advertising. The study highlights the importance of behavioral targeting to the advertising model that supports free online content and services for consumers. AOL and others contributed to the study.
Consumer Education Page
Identity Theft
Important Links
Online Behavioral Advertising Diagrams
Recent Posts
- The NAI and IAB Release Technical Specifications Supporting Enhanced Notice
- NAI and Former FTC Director, Howard Beales, Release Study on the Economic Value of Behavioral Advertising
- Data Privacy Day 2010
- IAPP Presentation on Privacy and Internet Advertising
- Self-Regulatory Principles for Online Behavioral Advertising Announced
- Computers, Freedom and Privacy Tutorial on Online Advertising
- Future of Privacy Forum Research - Communicating with Users about Online Data Use
- The Network Advertising Initiative Announces New Executive Director
- FTC Staff Report: Self-Regulatory Principles for Online Behavioral Advertising
Consumer Awareness Campaign
October 2010
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
| 1 | 2 | |||||
| 3 | 4 | 5 | 6 | 7 | 8 | 9 |
| 10 | 11 | 12 | 13 | 14 | 15 | 16 |
| 17 | 18 | 19 | 20 | 21 | 22 | 23 |
| 24 | 25 | 26 | 27 | 28 | 29 | 30 |
| 31 |
