Here is a collection of useful resources to learn more about Internet Advertising. Check back, as we frequently add to our content.
Behavioral Advertising Opt-Out Information
Network Advertising Initiative: Opt-out of Behavioral Advertising
General Consumer Education - Online Behavioral Advertising
A Quick Guide to Online Advertising:
The Truth About Data Privacy - Understanding Online Advertising:
Learn About Online Behavioral Advertising, Privacy, Cookies, and How This All Works:
Additional Information:
NAI Blog - Behavioral Advertising Information from the Network Advertising Initiative
The World Federation of Advertisers explain the values of advertising
Educational Videos
Additional Videos Are Available On These Sites:
AOL Consumer Advocacy & Privacy Channel
Google Privacy Channel
Research
Interactive Advertising Bureau's Report on the Economic Value of Advertising-Supported Internet Ecosystem
TRUSTe shares report on Consumer Attitudes about Behavioral Advertising
AOL Resources
Online Behavioral Advertising Diagrams:
Overview of Behavioral Advertising - Part 1
Overview of Behavioral Advertising - Part 2
Industry Perspectives
Microsoft Online Privacy Center
Yahoo Privacy Center - U.S.
Yahoo Privacy Center - U.K.
Google Privacy Center
Specific Media Targeting Technologies
Microsoft Advertising
Howtotarget.com
Government
http://ftc.gov/bcp/consumer.shtm
http://www.ftc.gov/opa/2009/02/behavad.shtm
Additional Resources
Future of Privacy Forum
