Here is a collection of useful resources to learn more about Internet Advertising. Check back, as we frequently add to our content.
Opt Outs
General Consumer Information - Online Behavioral Advertising
Center for Democracy and Technology - Guide to Behavioral Advertising
The World Federation of Advertisers explain the values of advertising
Educational Videos
AOL Consumer Advocacy & Privacy Channel
Google Privacy Channel
Wunderloop on Integrated Targeting
Research
Interactive Advertising Bureau's Report on the Economic Value of Advertising-Supported Internet Ecosystem
TRUSTe shares report on Consumer Attitudes about Behavioral Advertising
AOL Resources
Online Behavioral Advertising Diagrams
Overview of Behavioral Advertising - Part 1
Overview of Behavioral Advertising - Part 2
Industry Perspectives-
Microsoft Online Privacy Center
Yahoo Privacy Center - U.S.
Yahoo Privacy Center - U.K.
Google Privacy Center
BlueKai - Consumer Page
Specific Media Targeting Technologies
Microsoft Advertising
Howtotarget.com
Government
http://ftc.gov/bcp/consumer.shtm
http://www.ftc.gov/opa/2009/02/behavad.shtm
Additional Resources
Future of Privacy Forum
Privacy Choice
TACO- Targeted Advertising Cookie Opt-Out
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